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1楼主 w—w2008/2/23 19:30:00
You are to prepare an academic report concerning 'How positioning strategy(PS) help a multinational company to be successful in Chinese market'
Requirement: 战略定位是怎样帮助跨国公司在中国市场取得成功的
1. Description on positioning strategy, you could refer textbook, better, several journal papers,
2. What factors influence the positioning strategy, especially in an across culture context,
3. Evidence (case) to support your understanding on PS",
Minimum: 1000words, individual job, and right citation.
有jm写过吗？给点资料或建议吧
33条/页，1页
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